Fortnite × Backbone
Partner comms, approvals, lifecycle assets, cross-functional execution.
- Project-managed timeline + deliverables
- Email/SMS/push/in‑app + blog
- Result: 600M+ impressions
Lifecycle • Brand Voice • Partnerships
Marketing that moves — from first touch to long‑term loyalty.
I lead end-to-end lifecycle communications (email/SMS/push/in‑app), shape brand voice through copy, and run partner activations with teams like Apple, Xbox, Epic, Blizzard, and Ubisoft.
Portfolio
Selected Work
Backbone Pro Xbox Edition
Launch comms + performance messaging across lifecycle channels.
- Segmentation + copy
- SMS + email + in‑app
- Result: 9% SMS CTR (70K)
Lifecycle Stack Consolidation
Klaviyo + Attentive + OneSignal → OneSignal.
- $150K+ savings
- Unified data → improved personalization
- New sending domain, no disruption
Experience
What I Do
Lifecycle Strategy
Campaigns + automations across email, SMS, push, and in‑app.
Copy + Brand Voice
Voice consistency that still feels human (and converts).
Partner Marketing
Planning + execution with cross-functional teams and external partners.
Toolbox
OneSignal
Klaviyo
Attentive
Shopify
Figma
Twilio Segment
Zendesk
Jira
Linear
Notion
30+ automated flows • 2× weekly campaigns • millions of profiles
Schedule